Corporate Digital Marketing Training Program

In-company Digital Marketing Coaching

Technology has changed the way we work and live. The combined powers of digital, social, mobile, analytics and cloud technologies have empowered both consumers and companies to communicate like never before. 

Today, modern multichannel customers have set the bar so high in terms of their expectations from brands, that competing- and winning- in today’s market requires exceeding expectations and delivering great customer experiences.

This is why we have designed on-demand Customized Corporate Training Solutions in Digital Marketing to provide intensive support for marketing teams, instantly upgrading their skill sets on digital.

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Hire us as your Virtual CDO (Chief Digital Officer)

- For an ongoing, specialised digital consultancy support by our experts, you can choose to have us as your Virtual Chief Digital Officer (CDO). 

- The collective knowledge of our Experts offered through this unique methodology gives you industry’s best brains as digital strategy makers in a cost-effective and flexible format. 

- We take care of your digital strategy so that you can focus on your core business.

- This way we work alongside your team to achieve positive digital transformation working on tangible goals.

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Modules & Topics covered

Module 1: Digital Marketing - Basic and Advanced Workshop

  • What is Digital Marketing
  • Scope of Digital Marketing
  • How brands are going "Digital"
  • Aligning your company's goals "digitally"

Module 2: Pay Per Click Advertising (PPC) - Basic and Advanced Workshop 

  • Google AdWords - Search and Display Advertising
  • Bing Advertising
  • YouTube
  • Remarketing

Module 3: Search Engine Optimization (SEO) - Basic and Advanced Workshop

  • New Ways of SEO, learn ethical ways of doing SEO
  • What are the latest Google Algorithm Updates (Penguin, Panda 2.0 & Hummingbird)
  • Content Strategy

Module 4: Email Marketing

Module 5: Affiliate Marketing

Any Other Module Specific to your Organization: Please let us know your requirements and our team will be happy to cater to you!

Course Overview:

Our custom trainings are suitable for teams of every scale of business. Whether you are a Startup, Medium or Large enterprise, we can custom-design a Program based on your unique requirements. 

We have already trained some of the world’s most well known digital and traditional brands across Marketing, Sales, Social media, Web Analytics and Online CRM.

We have trained at all functional levels, from the beginner level executives to the CXO level strategy makers.

Here are ways in which we can grow your online marketing ROI:

Expert-led Corporate Digital Marketing Training

- You Contact us, letting us know what you need.

- We’ll set up a call for you with our expert instructors, to identify the most suitable modules and digital marketing strategies to cater to your unique requirement.

- Once you are confident about the most suitable training solution, we will schedule an expert-led digital marketing training at your place or our place, based on preference and availability.

- This way we develop your in-house capabilities by training your team on digital marketing.

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Module 6: Online Reputation Management  (ORM)

  • Personal Online Branding for Management
  • How to deal with negative comments online
  • Daily Alerts & Actions for Management

Module 7: Web Analytics (Google Analytics Framework ) - Basic & Advanced Workshop

  • Google Analytics Setup.
  • Set-up Conversion Funnels
  • In-Depth understanding of web traffic
  • KPI for Web marketing teams
  • Analysis Framework for Management

Module 8: Social Media Marketing - Basic and Advanced Workshop 

  • Facebook Page Management
  • Facebook Engagement Campaigns
  • Integrating SEO & Social Media Strategies
  • Remarketing on Social Media
  • You Tube SMO Strategy
  • Blog Management
  • Integrating Social Media Platforms

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Objectives & Outcomes:

Your team is unique to your company. They would have specific challenges and opportunities with a particular skill set. That's where our bespoke, in-company digital training comes in.

We recommend the Bespoke training to companies who have five or more people to be trained as apart from providing best value for money, it is:

Highly Customized: The content is customized based on your industry and your team's experience level. Qualify your team to integrate digital as a part of overall marketing strategy

Strategy Analysis & Audit: Campaign Audit & exclusive strategy discussion. It also provides the comfort to share discuss the challenges specific to the organization.

C-Level Beginning: Customized courses content sector-specific examples, digital mentoring, complete in-house conferences.  Experiential learning with live, hands-on Exercises and Industry specific case studies

Trainer cum Digital consultant: Someone who could help your team design the best program and see that it's delivered to the highest standards.

Who Should Attend?

Based on the training objective, any of the following or a combination of teams can be nominated to attend the training program:

Digital Academy corporate training program is customized to fit the requirements of your organization, and be relevant cross departments. Our training programs have assisted individuals from various functions: 

  • Digital Marketing Experts: Update their skill set & know about the latest updates 
  • Conventional Marketers: Gain practical insight into online marketing.
  • Account Executives from Digital Agencies: Stay updated with the upcoming trends & enhance their digital marketing knowledge
  • Human Resources Teams:  Effectiveness in recruiting Digital Marketing teams
  • C-Level Executives: To understand the implications of digital for their business.

Our in-company training is frequently tailored to the specific requirements of a particular industry sector. We have worked across the board, including financial services, government and public sector, retail, media and publishing and travel industries, as well as PR, marketing and advertising agencies.