Certified Digital Marketing Associate Course
Digital marketing is becoming mainstream in India.This shift in marketing practice is giving rise to a huge opportunity in digital marketing jobs. Times of India had reported that Digital Marketing will create 1.5 Lakh jobs in India by 2019. Are you excited to build a rewarding career in this booming industry? Master Digital Marketing through our Certified Digital Marketing Associate Course. Whether you want to kick-start an exciting, dynamic career in a fast growing industry or grow your business using digital marketing, this is the perfect digital marketing course for you!
3-month Digital Marketing Certification
25+ hours of self-paced Video Lessons
40+ hours of hands-on Projects
10+ hours of Live sessions by Industry Experts
Become Google AdWords Certified Professional
1 Year access to Learning Management System
24 x 7 Discussion Forum Support
A Small Sampling of What You’ll Learn:
Creating an online presence with a blog
Create An Effective Facebook Page for a business
Create A Facebook Ad to generate leads
With this task, you will learn the hacks to follow on how to build a personal profile on Twitter and get maximum followers in just 7 days.
Create an optimized LinkedIn profile
Create Google AdWords Account - You can start placing your ads on Google and Google Partners with Google AdWords. With this task, you work on the scratch of building a Google AdWords account by integrating your website and setting up your first AdWords Campaign.
Create Search Campaign
Design your first display campaign and use the right keywords to optimize your display campaign to reach more audience and build a brand for the business.
Build Content Marketing Strategy & On Page Audit
Identify the list of websites, directories and social media platforms where you will build a strategy to distribute content and build backlinks for the website.
Understanding Email Delivery Policies
Creating Email Campaign Using Mailchimp & Reporting
Get Started With Google Analytics Account & Understanding Data
Create an Integrated Digital Marketing Plan - Build marketing launch plan to across various channels to drive business growth and brand building at all stages of customer life cycle.
Module 1: Blogging
This module is an easy step by step guide for building and optimize your existing or new blog on which you will implement the learning of digital marketing. With the blogging module you can create a brand of your own or for the business.
Module 2: Social Media Marketing
Build up a brand with social media marketing module. Here you will understand how to execute, manage, monitor and analyse your social media strategy for Facebook, LinkedIn and Twitter. You will also learn how to use social media management tools to handle multi-channel strategy.
Module 3: Search Engine Marketing
Learn about how to use Google AdWords to build effective search marketing campaigns which results in conversions. Get intricate details of fundamentals of search marketing, PPC along with reporting of an AdWords account.
Module 4: Search Engine Optimisation
Get comprehensive knowledge of performing a Search engine audit and implementation of an effective search engine optimization strategy to attract and convert users through the website.
Module 5: Email Marketing
Understand the knowledge of email marketing campaign by building highly effective email content to nurture your customer base enhance user experience with the use of multiple email marketing tools.
Module 6: Web Analytics
Use web analytics to understand your campaign performance and influence your search and social media strategy.
Module 7: Integrated Digital Marketing
Learn how to build and maintain awareness of your business across right digital channels and implement an effective communication strategy.
Objectives & Outcomes:
Digital Marketing Certification Process
Certification of Completion by Digital Academy India
1. Once you complete Certified Digital Marketing Associate course, you are eligible to take the online examination from anywhere.
2. Google Fundamental and Search Advertising to become Certified Google Professional