Digital Marketing Certification Course: CPDM

About Course

Digital Media spends are on an increase globally and India is leading the trend with over 32% annual growth.  As the Internet and new media space in India continues to grow at a skyrocketing pace, the demand for skilled digital marketing professionals is becoming stronger by the day. In the next two years more than 1,50,000 jobs are expected to be created in the digital marketing space as more Indian companies utilize online marketing & social media platforms to bolster business. 
 
We have designed the 'Certification Program in Digital Marketing’ to empower professionals and entrepreneurs to reach their digital marketing goals. Our Project based teaching methodology covers both the strategy and implementation techniques which help you develop tangible skills. 
 
Whether you want to kick-start an exciting, dynamic career in a fast growing industry or grow your business using digital marketing, this is the perfect digital marketing course for you!

Choose a batch that suits you.

All Dates

We have 1 upcoming course(s).

Online

Jan 07, 2020 (Onward)

41,182

57,000

Add to cart

Courses Detail

1. Saturday Only (Weekend) Course [10.00 am to 1.30 pm] for Working Professionals.

Venue: Online

2. Instructor Led Online Training Session.
3. Highly Interactive, Live Case Study Based Agenda.
4. Participation Certificate upon Completing 54 Hours of Training Sessions.
5. Group Discount (3 or More Bookings): 10% off

Weekend

We have 2 upcoming course(s).

Online

Jan 04, 2020 (Onward)

41,182

57,000

Add to cart

Courses Detail

1. Saturday Only (Weekend) Course [10.00 am to 1.30 pm] for Working Professionals.

Venue: Online

2. Instructor Led Online Training Session.
3. Highly Interactive, Live Case Study Based Agenda.
4. Participation Certificate upon Completing 54 Hours of Training Sessions.
5. Group Discount (3 or More Bookings): 10% off

Online

Jan 05, 2020 (Onward)

41,182

57,000

Add to cart

Courses Detail

1. Sunday (Weekend) Course [10.00 am to 1.30 pm] for Working Professionals.

Venue: Online

2. Instructor Led Online Training Session.
3. Highly Interactive, Live Case Study Based Agenda.
4. Participation Certificate upon Completing 54 Hours of Training Sessions.
5. Group Discount (3 or More Bookings): 10% off

A Small Sampling of What You’ll Learn in this Course:

  • Designing an Online Marketing Strategy integrated with overall marketing objectives
  • Learn to design and execute Pay Per Click campaigns for Google AdWords and Facebook
  • How to make and launch Remarketing campaigns
  • New Ways of Search Engine Optimization, learn ethical ways of doing SEO
  • What are the latest Google Algorithm Updates (Penguin, Panda & Hummingbird)
  • Demonstration on "How to use Google AdSense" - As a Publisher
  • Learn to use Email Marketing as an effective marketing channel
  • Learn the best case practices of Social Media Marketing across all platforms
  • Learn all the essentials of Mobile Marketing
  • Understand ROI measurement of online marketing using Web Analytics
  • Get a chance to implement all that you learn on a live project of your choice
  • Get trained to attempt the Google AdWords Test to become a “Google Certified Professional”Google Adwords Certification

Course Overview:

This Digital Marketing Course is broken down into manageable modules, most of which include either exercises or case studies for you to work through.
 
Module 1: Search Engine Marketing (SEM)
- Google AdWords
- Digital Display Advertising
- Remarketing Campaigns 
- Cross Device Marketing

Module 2: Social Media Marketing (SMM)
- Effective Social Media Strategy 
- Paid Campaigns on Social Media Platforms
- Measuring RoI on Social Media 

Module 3: Search Engine Optimization (SEO)
- keyword search and on page optimization
- Off page SEO and Link Building
- SEO audit and measurement tracking

Module 4: Email Marketing
- Effective Email Design and Functionality
- Customer acquisition strategies
- Email Marketing Analytics

Module 5: Web Analytics
- Understanding Data than Matters
- Setting up Google Analytics 
- Understanding user data
 
Module 6: Integrated Digital Marketing Communications (IMC)
- Creating effective pitch for High Value Clients
 
download-brochure

Objectives & Outcomes:

This Digital Marketing Certification Course is designed to provide a deeper understanding about the best practices in Digital Marketing. Each class is kept short for easy digestible learning and intended to provide the “What, Why & How” behind each element of Digital Marketing.

  • Curriculum designed by Digital Marketing Thought Leaders 
  • Program Chair: Gaurav Oberoi - Regional Trainer & Speaker, Google Partner Academy
  • Learn by doing: An opportunity to work on a Live Project of your choice
  • Lifetime Membership to access the recent recordings of the sessions
  • Choose from two training delivery method options:
  • Weekday or Weekend Online Instructor-led Training
  • In Company on Demand

download-brochure

Who Should Attend?

Digital Marketing Certification Program is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area. The program is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

This digital marketing course is strongly recommended for:

  • Marketing & Advertising Professionals who need to understand Digital Marketing or get more out of their Digital channels.
  • Digital Marketers who want to fast-track their career and intensify their domain knowledge.
  • Small & Medium business owners (Entrepreneurs) who need to maximize online channels for growing their business.
  • Technology / IT Professionals who are client facing & are required to pitch Digital Marketing Solutions to their customers.
  • Government Service Professionals or Ministries who want to be up-to-date with the changing trends & form strategies in-tune with changing times.
  • Students who want to upskill in Digital Marketing to explore a wide range of career opportunities.