Google Adwords Certification Course

About Google Adwords Course

Digital Media spends are on an increase globally and India is leading the trend with over 32% annual growth.  As the Internet and new media space in India continues to grow at a skyrocketing pace, the demand for skilled digital marketing professionals is becoming stronger by the day. In the next two years more than 1,50,000 jobs are expected to be created in the digital marketing space as more Indian companies utilize online marketing & social media platforms to bolster business. 
We have designed the 'Google Adwords Certification Program’ to empower professionals and entrepreneurs to reach their digital marketing goals. Our Project based teaching methodology covers both the strategy and implementation techniques which help you develop tangible skills. 
Whether you want to kick-start an exciting, dynamic career in a fast growing industry or grow your business using digital marketing, this is the perfect digital marketing course for you!

Choose a batch that suits you.

All Dates

We have 1 upcoming course(s).


Feb 26, 2019 (Onward)



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Courses Detail

1. Saturday Only (Weekend) Course [10.00 am to 1.30 pm] for Working Professionals.

Venue: Online

2. Instructor Led Online Training Session.
3. Highly Interactive, Live Case Study Based Agenda.
4. Participation Certificate upon Completing 54 Hours of Training Sessions.
5. Group Discount (3 or More Bookings): 10% off


We have 2 upcoming course(s).


Mar 9, 2017 (Onward)



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Courses Detail

Group Discount (3 or More Bookings): 10% off


Feb 17, 2019 (Onward)



Add to cart

Courses Detail

1. Sunday Only (Weekend) Course [10.00 am to 1.30 pm] for Working Professionals.

A Small Sampling of What You’ll Learn in this Course:

  • Designing an Online Marketing Strategy integrated with overall marketing objectives
  • Learn to design and execute Pay Per Click campaigns for Google AdWords and Facebook
  • How to make and launch Remarketing campaigns
  • Understand ROI measurement of online marketing using Web Analytics
  • Get a chance to implement all that you learn on a live project of your choice
  • Get trained to attempt the Google AdWords Test to become a “Google Certified Professional”Google Adwords Certification

Course Overview:

Search Engine Marketing Overview

  • Understanding Google search
  • Rule based personalization of marketing at internet scale
  • Overview of Google Adwords, Microsoft AdCenter and Yahoo Search Marketing

Pay-per-click overview

  • PPC definition & it's functioning
  • Important Terms - Quality Score, Conversion Rate etc.
  • Quality Score Overview

Strategizing PPC campaigns

  • Setting objectives, goals & expectations
  • Actionable metrics for performance measurements
  • Formulating account structure
  • Effective segmentation of keywords
  • Usage of multiple match types
  • Non-overlapping Ad Groups

Market Analysis

  • Understanding industry key-drivers
  • Competitive Analysis
  • Organizational positioning
  • Targeting

Ad writing Techniques

  • Compelling ads that increase click-through-rate's (CTR) lower costs
  • Understanding, Analyzing & Improving - Relevance & Quality score
  • Improve conversion rates, targeted ads & relevant landing pages
  • Ad preview tool
  • Best practices like using features such as reviews, +1 button etc.

Campaign Management

  • Overview of the tools
  • Understanding advance functionality

Bid Management Plan

  • Understand bidding strategy
  • Manual vs. Automated bid management
  • Different bid management features like CPA bidding, position preference etc.

Effective Landing Pages

  • Importance of UI/UX design
  • Call-to-action

Performance Tracking

  • Set campaign objectives & goals
  • Define Performance Metrics
  • Monitor PPC activity with Google Analytics

Decipher User Psychology

  • Understand & connect with the user
  • Benefit from search behavior of prospective customer

Reporting & Analysis

  • Integrate PPC account with Google Analytics
  • Understanding reports and define the future plan of action


  • Multivariate Testing
  • A/B split Testing

SEM Management (Other Opportunities)

  • Re-marketing
  • Mobile Advertising
  • Display & Video Formats
  • Optimize the display network campaigns
  • Track & measure views through conversions

Objectives & Outcomes:

At the end of this program, attendees will:

  1. Understand how Pay-Per-Click Advertising works.
  2. Learn how to strategize, create, and optimize Google AdWords campaigns.
  3. Have deeper understanding of the metrics behind web analytics

Who Should Attend?

Google Adwords Certification Program is perfect for anybody required in the implementation, planning or estimation of digital systems – or any individual who might want to seek after a career around there. The program is good for all expert of all levels and disciplines and will set you up to take up a more specialist part inside the general marketing area.

This google adwords course is highly recommended for:

  • Advertising and Marketing Professionals who need to learn/understand Digital Marketing and to help them get the best out of their Digital channels.

  • Digital Marketers who need to track their profession and intensify their space information.

  • Little and Medium (Entrepreneurs) who need to boost online channels for developing their business.

  • Innovation/IT Professionals who are customer confronting and are required to pitch Digital Marketing Solutions to their clients.

  • Taxpayer supported organization Professionals or Ministries who need to be fully informed regarding the changing patterns and shape methodologies tuned in to changing times.

  • Students who need to upskill in Digital Marketing to investigate an extensive variety of profession openings.